Sustainability | Free Full-Text | The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value


Right now, social community providers (SNS) promoting is incessantly utilized by enterprises to speak with shoppers because it offers the very best advertising and marketing impact utilizing low-cost media. Because the worth of SNS is growing, managers have to search for more practical strategies of using the prevailing SNS channels. This research goals to supply options for attracting prospects and gaining a bonus amid the stiff competitors amongst comparable golf programs. To realize the aim of this research, a questionnaire-based survey was performed at six golf resorts in South Korea the place SNS promoting has been used to reinforce client experiences. The research discovered that SNS promoting and on-line phrase of mouth concerning golf resorts have a constructive impact on emotive, social, and value values. Furthermore, SNS promoting for golf resorts had a constructive impact on the standard perform worth, whereas on-line phrase of mouth had no impact.
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