Sustainability | Free Full-Text | Consumers’ Preferences for and Perception of CSR Initiatives in the Wine Sector


This examine explores customers’ preferences for company social accountability (CSR) initiatives applied within the wine sector. Furthermore, it investigates customers’ notion and worth premium for 4 wine certifications associated to company social accountability (i.e., SQNPI Sustainable High quality; V.I.V.A. Sustainable Wine; Natural, and Equalitas—Sustainable Wine). General 251 common Italian wine customers participated in an internet survey. Their preferences for 11 CSR initiatives applied within the wine sector have been assessed by means of a finest–worst scaling evaluation. The examine findings present that an important CSR initiatives for customers are “well being and meals security”, “sustainable agricultural practices”, and “air air pollution”. Against this, these least necessary for customers are “vitality consumption”, “sustainable packaging”, and “honest commerce”. Shoppers expressed a optimistic notion when it comes to CSR efficiency for all of the certifications investigated, whereas their worth premium was increased for wine with Natural certification. The examine gives a number of implications for wineries. Particularly, it suggests the CSR initiatives that wineries could implement to completely meet customers’ preferences.

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