Plastic Free July returns for one more yr and to mark its 10-year anniversary, the marketing campaign has set an excellent larger goal, difficult Australians to cut back single-use plastic air pollution by one billion kilograms over the month.
The Plastic Free July problem was designed to boost consciousness of the impacts of disposable plastic and encourage individuals to take small, on a regular basis actions and refuse single-use gadgets corresponding to produce wrapped in plastic, plastic straws, plastic bottles, espresso cups and plastic luggage.
With plastic manufacturing projected to quadruple by 2050 and solely 14% of plastic packaging recycled globally, the non-profit organisation can also be hoping to kick-start long-term group, enterprise and governmental options that may:
- enhance recycling charges,
- lengthen producer duty,
- compel companies to make use of recycled plastic packaging, and
- push for round financial system options corresponding to recycling and reusing supplies to restrict the quantity of waste ending in landfill.
From its humble beginnings as a Fb group of 40 associates and colleagues working in native authorities in Western Australia, Plastic Free July has grown to turn out to be one of the influential environmental campaigns on this planet. In 2019, 250 million individuals signed as much as the problem and 825 million kilograms of plastic was prevented; every participant diminished family waste and recycling by a median of 23kgs.
Nevertheless the pandemic has thrown a spanner within the works, leaving many to resort to single-use plastic takeaway gadgets and different disposable sanitary merchandise corresponding to masks and disposable wipes. This has resulted in a renewed sense of urgency to return to the pre-coronavirus zero waste momentum.
“This yr the problem feels extra poignant than ever as we start to understand how intrinsically our social and bodily surroundings is tied to the elemental wellbeing of our communities,” founding father of the Plastic Free July problem Rebecca Prince-Ruiz mentioned in a media launch.
“We’ve additionally seen the ability of collective motion firsthand. While Plastic Free July is a private problem, contributors are a part of a world effort to create cleaner streets, oceans, and a cleaner, more healthy planet. We are able to all be a part of the answer.”
The Plastic Free July Problem focuses on waste avoidance as a basic answer to plastic air pollution since lowering client demand for plastic is way less complicated than the choice: constructing extra landfills, organising seashore cleanups and amassing microplastic from oceans.
“Plastic Free July isn’t about drastic way of life change; it’s about being extra acutely aware of the single-use plastics that you just use day-to-day and taking small however good steps to cut back them,” mentioned Rebecca Prince-Ruiz
“Easy swaps may embody switching to bar cleaning soap or avoiding plastic if you purchase your greens. Nearly all of problem contributors began by selecting to refuse not less than one single-use plastic however 9 out of 10 ended up creating long-term habits that lasted far past the problem itself.”
Final yr, 87% of contributors switched from plastic wrap to reusable meals containers and 73% of contributors refused take-away espresso cups. Of these signing up to participate within the month-long problem, many proceed their plastic discount habits effectively past the month of July.
Eager to take part within the Plastic Free July problem this yr? Beneath are some helpful articles that will help you navigate your journey to a life with much less plastic:
To enroll to Plastic Free July or to study extra, go to www.plasticfreejuly.org.