Not Your Average Toilet Paper Company


One of many lighter and extra stunning issues this 12 months has taught us is the worth of bathroom paper; the COVID-19 pandemic and the panic shopping for that ensued has created a heightened demand (and nervousness) on the supply of bathroom paper. With increased numbers of individuals additionally working from dwelling or in some type of dwelling self-isolation or lockdown, we’re additionally utilizing extra treasured rest room paper at dwelling than earlier than.  

An trade and family important that’s usually ignored, most individuals are unaware that the creation of bathroom paper wipes out 27,000 bushes world wide each single day. With restricted eco-friendly rest room paper choices, it’s great to see this trade rising with the latest introduction of How We Roll

An Australian-owned and operated enterprise, How We Roll manufactures sustainable, plastic-free and tree-free family merchandise together with bamboo rest room and recycled rest room paper, paper towels, tissues and bin baggage.

How We Roll - Not Your Average Toilet Paper Company

In its quest to supply eco-friendly merchandise at cheap worth factors that on a regular basis Australians can afford, the corporate produces in China. Because the world’s largest processor of post-consumer waste in addition to the world’s largest provider of sustainably-grown bamboo, it made enterprise sense to fabricate near its supply of uncooked supplies and guarantee an environment friendly provide chain. To provide in Australia would have resulted in the next retail worth that will have been out of attain for a lot of.

However why bamboo?

Bamboo is a totally regenerative grass (although it seems to be like a tree, it isn’t!), grows in a short time, is pest and drought resistant and thrives in careworn and distant areas. These attributes make it a low-impact various to paper and its tender texture makes it superb to your bum. Sourced within the Chinese language Sichuan province the place a lot of the bamboo manufacturing happens (a useful resource that sadly Australia is just not native to) the corporate is ready to minimise its carbon footprint by manufacturing near the supply of this uncooked materials.

Giving again

How We Roll have additionally partnered with One Tree Planted, a non-profit environmental organisation that focusses on tree regeneration tasks all world wide. For each field of bathroom paper, tissues or paper towels offered, a tree might be planted. And the affect is actual! In July 2020 How We Roll planted over 3,848 bushes in bushfire affected areas in New South Wales due to prospects. For these unaware of the impacts of the devastating Australian summer time bushfires of 2019/2020, the fires burnt by means of 5.four million hectares in NSW alone and an estimated three billion animals have been killed or injured. As Aussies, this initiative is one expensive to our hearts.

How We Roll- Not Your Average Toilet Paper Company

“I like the very fact we plant a tree for each field offered. It’s good to have the ability to give one thing again, particularly planting the bushes in bushfire affected areas round Australia.” – Georgia Wright, founder

Subscription service

The model’s subscription service is tremendous helpful, guaranteeing prospects have one much less factor to fret about of their weekly store. Offering a subscription service to an important merchandise not solely reduces stress however makes buying eco-friendly merchandise simpler and extra accessible. Within the peak of pandemic lockdowns when many have been hesitant to make journeys to the grocery store or, when there, discovered few rest room paper choices (and even fewer eco-friendly ones), sustainable rest room paper that’s conveniently delivered to your door is our concept of an important service.

“We actually actually recognize each order that comes by means of, I reply to all the purchasers personally on social media and the evaluations and so they don’t go unnoticed!” – Georgia Wright

Because the model’s flagship product, tree-free rest room paper is simply the start for How We Roll. The corporate has long-term targets of extending their product line and turn into a one-stop store for plastic-free family necessities. Their mission is straightforward: to substitute on a regular basis necessities with extra sustainable 100% plastic-free options

As a brand new sustainable enterprise launched in Might this 12 months, the corporate is each optimistic about its affect and clear about its challenges. “This era is especially tough in not realizing what’s coming subsequent, what our product demand will (or received’t be) and ensuring we have sufficient inventory – or not an excessive amount of,” shares founder Georgia Wright. “When coping with biodegradable merchandise just like the bin liners (they solely have a sure shelf life) we actually need to attempt to mission our quantity and gross sales to make sure no wastage.”

The enterprise is seeking to increase its vary of eco-friendly family merchandise over the following 12 months and if branding and preliminary buyer suggestions is something to go by, How We Roll could be very a lot on a roll.

To buy its present vary of merchandise, go to the How We Roll web site at

Disclosure: This submit was sponsored by How We Roll. All pictures provided. Any opinions expressed are that of the author’s. To be taught extra about our insurance policies, visit this page.

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