Sustainability | Free Full-Text | The Impact of Digital Communication and PR Models on the Sustainability of Higher Education during Crises


At the moment, the world goes via a pandemic, COVID-19, that impacts the 4 pillars of organizational sustainability. At this level, establishments’ sustainability depends upon how they deal with disaster communication. Plainly establishments that may adapt themselves to adjustments relating to the utilization of digital communication platforms are survivors, and even winners, of this disaster. The final perception regarding training in creating international locations claims that these international locations are sluggish in adapting to technological improvements. Being a creating nation, North Cyprus has a multi-cultural surroundings because of the presence of worldwide college students in tertiary training. This examine explores how two public and two personal universities maintained sustainability in larger training throughout COVID-19 by discussing the general public relations fashions (PR) that they’ve used relating to digital communication. This examine makes use of a qualitative content material evaluation and a quantitative technique. The paper asserts that the efficient utilization of digital communication contributes to the sustainability of universities throughout this disaster. The findings revealed that the posts (textual content/picture/poster) and movies these universities share are extra targeting both press agentry or the general public data mannequin. But, a two-way symmetrical mannequin that maintains dialogue inside stakeholders is practiced lower than the opposite PR fashions. Therefore, there’s a want for the colleges to take heed to their stakeholders not solely in nose to nose communication however extra via digital communication platforms as properly.

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