Sustainability | Free Full-Text | Employee’s Corporate Social Responsibility Perception and Sustained Innovative Behavior: Based on the Psychological Identity of Employees


Company social duty refers back to the voluntary guarantees made by an enterprise to realize sustainable growth. When enterprises conduct prosocial actions, they need to contemplate the sentiments of their workers together with workers’ sense of identification and well-being. Nonetheless, most current company social duty research have targeted on the monetary efficiency of enterprises; the results of company social duty on workers have seldom been examined. Accordingly, this research performed an empirical research inspecting the results of worker notion of enterprise company social duty, worker well-being, and organizational identification on worker progressive habits. A complete of 431 legitimate questionnaires have been retrieved. A structural equation modeling evaluation revealed {that a} optimistic relationship exists between worker notion of enterprise execution of company social duty and worker progressive habits. Moreover, each worker well-being and organizational identification play mediating roles between the 2 variables. When conducting social duty actions, enterprises are instructed to tell their workers and even encourage their participation of their efforts to satisfy their social duty. By means of interplay between inner and exterior stakeholders, substantial progressive habits, helpful for the following growth of enterprises, might be stimulated.
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