Sustainable Lifestyle Brand Ettitude Launches Range of Vegan-Friendly Duvets and Pillows


Whereas there are rising cruelty-free and vegan choices within the areas of meals, vogue and wonder, there are restricted selections in relation to duvets, doonas and pillows. Many conventional duvets, quilts and pillows are made with down feathers – the tremendous gentle feathers closest to the pores and skin of a duck or goose often taken from the hen’s chest or stomach.

In response to UK-based author Sascha Camilli in her guide Vegan Style, “plucking down from birds which can be alive and acutely aware is quite common within the [bedding] trade”. She asserts that even with the Accountable Down Customary, it’s close to inconceivable to be 100% sure that quilts, blankets and cushions “aren’t stuffed with feathers from live-plucked birds”.

Figuring out the necessity for peace of thoughts within the underserved vegan market, Australian sustainable life-style model ettitude has introduced the discharge of its Various Down vary, marking the most recent improvement in sustainable textiles from the six-year-old Melbourne-born model.

“The Various Down vary has been within the making for a while, as we’ve been exploring probably the most revolutionary methods to ship consolation in a approach that doesn’t value the earth,” says CEO and founding father of ettitude Phoebe Yu.

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The cruelty-free and vegan vary of bedding features a tremendous gentle quilt and pillows created from 60% recycled PET and 40% CleanBamboo™, the model’s signature revolutionary material. The recycled PET used within the vary is developed by taking current post-consumer plastic waste collected from recycling amenities and spinning it into new fibres. The Down Various customary pillow, for instance, consists of 29.6 upcycled plastic bottles.

Bamboo textiles usually get a bad rap in the sustainable fashion industry resulting from using harsh chemical compounds in processing the plant fibre, however ettitude is dedicated to doing higher. As a substitute of utilizing customary rayon and viscose expertise that may be poisonous to human well being and the setting, ettitude invested years in researching, refining and testing its signature textile to create an improved, lower-impact bamboo material.

In contrast to standard bamboo material, CleanBamboo™ is 100% biodegradable and is produced in a closed-loop system that minimises water waste and using poisonous chemical compounds. All ettitude’s bamboo is sourced by sustainably managed FSC-certified forests and the material is OEKO-Tex Customary 100 licensed verifying that the material is free from dangerous chemical compounds, allergens and synthetic components.

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“The manufacturing of recycled PET requires much less power enter and retains plastics out of landfills, whereas our unique CleanBamboo is created from 100% natural, responsibly-sourced bamboo in a closed-loop system that recycles 98% of water with out using any harsh chemical compounds,” explains Yu.

The discharge of ettitude’s Down Various comes on the again of the launch of its textile recycling program ‘Loop’, an initiative that goals to cut back the half a billion kilograms of undesirable textiles ending up in landfill annually.

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All pictures courtesy of ettitude.

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